Super Cute!

 

Hello all! My name is Lexy and I am here to tell you all about the amazing boutique I work at, Super Cute. I hope you find these posts to be as informative and real as I try to describe how magical this store really is.

Small town Freeland, Michigan has always been a place people knew for good football, delicious bar food, and a tightknit community. Right in the middle of Midland, Saginaw, and Bay City, a drive was always necessary to ever buy a gift or shop until you drop. When word got around in 2014 that Kara Ellis would be opening a small boutique called Super Cute, all of that changed.

Kara has always had a lifelong dream of owning her own business. While what type of business it would be was always a mystery, she always knew it was one of her life goals. After spending 17 years working at Dow Chemical, one day it hit her that she wanted a job where it felt like she wasn’t even going to work every day. With the push from her husband Steven to start her own business, they decided then and there was the perfect time to start. From that point on, she worked hard to brainstorm and create this beautiful place we call Super Cute. Knowing that our community needed a boutique style store, she found inspiration through her own knack for home décor, and went from there to expand into clothing, gifts, and accessories.

Super Cute is more than just a small boutique. We have gifts for every occasion, home décor, clothing, jewelry, and so much more. The possibilities are endless. While we ironically too often hear the comment that we have too much merchandise to look at, that is the goal. We aim to have something for everyone and every event. The chances someone comes in here and doesn’t find a single thing they like is, well, nearly impossible. We want customers to feel inspired and motivated to finish the decorating you started but never finished or surprise a friend with a thoughtful gift.

Whatever it may be, there is a little something for everyone at Super Cute. Kara has worked hard to make this a place everyone can love as much as her. What started out as a dream has grown into a reality for her that we cherish every day. Stay tuned for more about Super Cute, our vendors, and some of our truly fascinating items!

Until next time…

Lexy

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